{"id":660296,"date":"2026-06-19T09:14:03","date_gmt":"2026-06-19T09:14:03","guid":{"rendered":"https:\/\/visitagijon.siketing.com\/mission\/"},"modified":"2026-07-24T14:37:44","modified_gmt":"2026-07-24T14:37:44","slug":"mission","status":"publish","type":"page","link":"https:\/\/visitagijon.siketing.com\/en\/mission\/","title":{"rendered":"Mission"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"660296\" class=\"elementor elementor-660296 elementor-630735\" wpc-filter-elementor-widget=\"1\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-baf2625 e-con-full e-flex e-con e-parent\" data-id=\"baf2625\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-b99588c e-transform e-transform e-transform e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"b99588c\" 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data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-85e2418 elementor-widget elementor-widget-heading\" data-id=\"85e2418\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Mission<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43a3225 e-flex e-con-boxed e-con e-parent\" data-id=\"43a3225\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9e9e81c e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"9e9e81c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9682c08 e-con-full e-flex e-con e-child\" data-id=\"9682c08\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8310a4d e-con-full e-flex e-con e-child\" data-id=\"8310a4d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-mis001 elementor-widget elementor-widget-text-editor\" data-id=\"mis001\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Mission<\/strong><\/h3><p>The mission of Visita Gij\u00f3n\/Xix\u00f3n&#8217;s tourism strategy is to promote a tourism model that generates economic, social and cultural value, fostering genuine experiences that connect visitors with the soul of Gij\u00f3n\/Xix\u00f3n.<\/p><p>It is about building tourism that encourages a deep understanding of the city, strengthens its local economy, respects social dynamics and contributes to the sense of belonging of those who live there.<\/p><p>This model must be founded on inclusive, smart, participatory development rooted in local identity, where innovation and sustainability are not ends in themselves, but tools serving the common well-being and the authenticity of the destination.<\/p><p>The ultimate goal is for tourism not to be an external element, but a driver of positive transformation that reinforces the best of Gij\u00f3n\/Xix\u00f3n, bringing all stakeholders together around a shared and sustainable vision for the future.<\/p><h3><strong>Key actions to fulfill the mission:<\/strong><\/h3><ul><li>Collaborative and multilateral governance<\/li><li>Continuous training<\/li><li>Recognition of good practices<\/li><li>Decentralization and diversification of the tourism product<\/li><li>Equity in the distribution of tourism benefits<\/li><li>Strengthen quality, sustainable and responsible tourism, promoting the city as a comprehensive destination that combines diverse resources, such as culture, nature, gastronomy and leisure.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-mis002 elementor-widget elementor-widget-spacer\" data-id=\"mis002\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bba522 elementor-widget elementor-widget-html\" data-id=\"0bba522\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script>\ndocument.addEventListener('DOMContentLoaded', function () {\n  const mask = document.querySelector('.brand-wedge-mask');\n  if (!mask) return;\n\n  function updateExpansion() {\n    const scrollY = window.scrollY;\n    const start = 60;\n    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It is about building tourism that encourages a deep understanding of the city, strengthens its local economy, respects social dynamics and contributes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-660296","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mission - Visita Gij\u00f3n<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mission - Visita Gij\u00f3n\" \/>\n<meta property=\"og:description\" content=\"Mission Mission The mission of Visita Gij\u00f3n\/Xix\u00f3n&#8217;s tourism strategy is to promote a tourism model that generates economic, social and cultural value, fostering genuine experiences that connect visitors with the soul of Gij\u00f3n\/Xix\u00f3n. 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