{"id":660580,"date":"2026-06-19T09:27:34","date_gmt":"2026-06-19T09:27:34","guid":{"rendered":"https:\/\/visitagijon.siketing.com\/vision\/"},"modified":"2026-07-25T21:38:54","modified_gmt":"2026-07-25T21:38:54","slug":"vision","status":"publish","type":"page","link":"https:\/\/visitagijon.siketing.com\/en\/vision\/","title":{"rendered":"Vision"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"660580\" class=\"elementor elementor-660580 elementor-630739\" wpc-filter-elementor-widget=\"1\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-baf2625 e-con-full e-flex e-con e-parent\" data-id=\"baf2625\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-b99588c e-transform e-transform e-transform e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"b99588c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-85e2418 elementor-widget elementor-widget-heading\" data-id=\"85e2418\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Vision<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43a3225 e-flex e-con-boxed e-con e-parent\" data-id=\"43a3225\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9e9e81c e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"9e9e81c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9682c08 e-con-full e-flex e-con e-child\" data-id=\"9682c08\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8310a4d e-con-full e-flex e-con e-child\" data-id=\"8310a4d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-mis001 elementor-widget elementor-widget-text-editor\" data-id=\"mis001\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Vision<\/strong><\/h3><p>Gij\u00f3n\/Xix\u00f3n aspires to consolidate itself as an authentic, sustainable and competitive tourism destination, where growth does not mean giving up its identity, but rather an opportunity to strengthen it.<\/p><p>The city wants to welcome visitors with warmth and hospitality, while remaining, above all, a place to live. A destination where local culture, the natural landscape and everyday life are integrated respectfully and meaningfully into the tourism experience.<\/p><p>This vision is based on a clear premise: tourism must be an instrument at the service of the city, not only a source of income. It must contribute to collective well-being, strengthen pride of belonging, foster quality employment and support the balance between tourism activity and urban life.<\/p><p>Gij\u00f3n\/Xix\u00f3n aims to move towards a model in which tourism reinforces who we are, generates shared value and promotes balanced development from an economic, social and environmental perspective.<\/p><h3><strong>Strategies to achieve the vision:<\/strong><\/h3><ul><li>Reconfiguration of the tourism brand.<\/li><li>Narrative based on identity.<\/li><li>Data-driven management.<\/li><li>Decentralisation and territorial balance.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-mis002 elementor-widget elementor-widget-spacer\" data-id=\"mis002\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bba522 elementor-widget elementor-widget-html\" data-id=\"0bba522\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script>\ndocument.addEventListener('DOMContentLoaded', function () {\n  const mask = document.querySelector('.brand-wedge-mask');\n  if (!mask) return;\n\n  function updateExpansion() {\n    const scrollY = window.scrollY;\n    const start = 60;\n    const end = 3000;\n\n    let progress = (scrollY - start) \/ (end - start);\n    progress = Math.max(0, Math.min(1, progress));\n\n    const revealWidth = progress * 700;\n\n    mask.style.setProperty('--wedge-width', revealWidth + 'px');\n  }\n\n  updateExpansion();\n  window.addEventListener('scroll', updateExpansion);\n  window.addEventListener('resize', updateExpansion);\n});\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Vision Vision Gij\u00f3n\/Xix\u00f3n aspires to consolidate itself as an authentic, sustainable and competitive tourism destination, where growth does not mean giving up its identity, but rather an opportunity to strengthen it. The city wants to welcome visitors with warmth and hospitality, while remaining, above all, a place to live. A destination where local culture, the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-660580","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vision - Visita Gij\u00f3n<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vision - Visita Gij\u00f3n\" \/>\n<meta property=\"og:description\" content=\"Vision Vision Gij\u00f3n\/Xix\u00f3n aspires to consolidate itself as an authentic, sustainable and competitive tourism destination, where growth does not mean giving up its identity, but rather an opportunity to strengthen it. 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