{"id":661391,"date":"2026-06-19T11:16:09","date_gmt":"2026-06-19T11:16:09","guid":{"rendered":"https:\/\/visitagijon.siketing.com\/ce-que-nous-faisons\/"},"modified":"2026-07-27T07:05:43","modified_gmt":"2026-07-27T07:05:43","slug":"ce-que-nous-faisons","status":"publish","type":"page","link":"https:\/\/visitagijon.siketing.com\/fr\/ce-que-nous-faisons\/","title":{"rendered":"Ce que nous faisons"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"661391\" class=\"elementor elementor-661391 elementor-630752\" wpc-filter-elementor-widget=\"1\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-baf2625 e-con-full e-flex e-con e-parent\" data-id=\"baf2625\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-b99588c e-transform e-transform e-transform e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"b99588c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-85e2418 elementor-widget elementor-widget-heading\" data-id=\"85e2418\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Ce que nous faisons<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43a3225 e-flex e-con-boxed e-con e-parent\" data-id=\"43a3225\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9e9e81c e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"9e9e81c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9682c08 e-con-full e-flex e-con e-child\" data-id=\"9682c08\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8310a4d e-con-full e-flex e-con e-child\" data-id=\"8310a4d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-mis001 elementor-widget elementor-widget-text-editor\" data-id=\"mis001\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Ce que nous faisons<\/strong><\/h3><p>Visita Gij\u00f3n\/Xix\u00f3n est le service municipal du tourisme de Gij\u00f3n\/Xix\u00f3n. Il est int\u00e9gr\u00e9 au sein d\u2019une entreprise municipale plus large, Promoci\u00f3n Empresarial y Tur\u00edstica de Gij\u00f3n S.A. (PETSA).<\/p><p>Parmi les principales activit\u00e9s men\u00e9es par Visita Gij\u00f3n\/Xix\u00f3n figurent :<\/p><ul><li>\u00c9laborer, diffuser, appliquer et contr\u00f4ler une strat\u00e9gie touristique de destination impliquant tous les acteurs li\u00e9s \u00e0 l\u2019activit\u00e9 et \u00e0 la gestion du tourisme dans la ville. Utiliser des outils permettant de disposer de donn\u00e9es et d\u2019informations r\u00e9elles sur l\u2019offre et la demande de la destination et de ses concurrents directs. Contr\u00f4ler les flux touristiques et la saisonnalit\u00e9.<\/li><li>Planifier et ex\u00e9cuter des actions de promotion touristique sur des march\u00e9s strat\u00e9giques nationaux et internationaux. D\u00e9velopper des programmes de commercialisation, de collaboration et cr\u00e9er des synergies et alliances avec des op\u00e9rateurs, professionnels et r\u00e9seaux de coop\u00e9ration. Participer \u00e0 des salons, workshops et rencontres d\u2019int\u00e9r\u00eat sur le march\u00e9 touristique national et international.<\/li><li>Favoriser et maintenir la coop\u00e9ration public-priv\u00e9. Accompagner les professionnels du secteur dans la mise en \u0153uvre de programmes de comp\u00e9titivit\u00e9 entrepreneuriale (accessibilit\u00e9, durabilit\u00e9 et qualit\u00e9) et miser sur l\u2019am\u00e9lioration de leurs comp\u00e9tences gr\u00e2ce \u00e0 des actions de formation et rencontres professionnelles. Cr\u00e9er et commercialiser des produits touristiques qui valorisent l\u2019identit\u00e9 et les valeurs de la destination.<\/li><li>Promouvoir et commercialiser Gij\u00f3n\/Xix\u00f3n comme destination de r\u00e9unions. Faire conna\u00eetre et positionner sur le march\u00e9 les infrastructures et les attraits de la ville comme si\u00e8ge de tout type de r\u00e9unions et \u00e9v\u00e9nements, aussi bien sur le march\u00e9 associatif que corporatif. Accompagner les promoteurs et organisateurs de r\u00e9unions et \u00e9v\u00e9nements qui choisissent Gij\u00f3n\/Xix\u00f3n comme si\u00e8ge, en facilitant les d\u00e9marches et les services. Participer aux principaux r\u00e9seaux de collaboration du secteur MICE.<\/li><li>Diffuser les attraits, ressources, services et infrastructures d\u2019int\u00e9r\u00eat touristique disponibles dans la commune de Gij\u00f3n\/Xix\u00f3n et dans son environnement asturien. Maintenir un service d\u2019information touristique proche, comp\u00e9titif et innovant, facilitant l\u2019information en pr\u00e9sentiel et en ligne. Disposer d\u2019\u00e9ditions valorisant les principaux attraits et ressources touristiques de la ville. Maintenir un portail touristique bien positionn\u00e9, actualis\u00e9, accessible et innovant.<\/li><li>Communiquer et pr\u00e9senter la destination, ses valeurs et son identit\u00e9. Ex\u00e9cuter des campagnes de communication dans les m\u00e9dias nationaux et internationaux, permettant la promotion et la diffusion d\u2019informations sur Gij\u00f3n\/Xix\u00f3n dans des destinations strat\u00e9giques et aupr\u00e8s de touristes potentiels. Attirer des prescripteurs et accueillir des professionnels qui diffusent les activit\u00e9s, entreprises, services et ressources locales.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-mis002 elementor-widget elementor-widget-spacer\" data-id=\"mis002\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bba522 elementor-widget elementor-widget-html\" data-id=\"0bba522\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script>\ndocument.addEventListener('DOMContentLoaded', function () {\n  const mask = document.querySelector('.brand-wedge-mask');\n  if (!mask) return;\n\n  function updateExpansion() {\n    const scrollY = window.scrollY;\n    const start = 60;\n    const end = 3000;\n\n    let progress = (scrollY - start) \/ (end - start);\n    progress = Math.max(0, Math.min(1, progress));\n\n    const revealWidth = progress * 700;\n\n    mask.style.setProperty('--wedge-width', revealWidth + 'px');\n  }\n\n  updateExpansion();\n  window.addEventListener('scroll', updateExpansion);\n  window.addEventListener('resize', updateExpansion);\n});\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ce que nous faisons Ce que nous faisons Visita Gij\u00f3n\/Xix\u00f3n est le service municipal du tourisme de Gij\u00f3n\/Xix\u00f3n. Il est int\u00e9gr\u00e9 au sein d\u2019une entreprise municipale plus large, Promoci\u00f3n Empresarial y Tur\u00edstica de Gij\u00f3n S.A. (PETSA). Parmi les principales activit\u00e9s men\u00e9es par Visita Gij\u00f3n\/Xix\u00f3n figurent : \u00c9laborer, diffuser, appliquer et contr\u00f4ler une strat\u00e9gie touristique de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-661391","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ce que nous faisons - Visita Gij\u00f3n<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ce que nous faisons - Visita Gij\u00f3n\" \/>\n<meta property=\"og:description\" content=\"Ce que nous faisons Ce que nous faisons Visita Gij\u00f3n\/Xix\u00f3n est le service municipal du tourisme de Gij\u00f3n\/Xix\u00f3n. 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