Mission

Mission

The mission of Visita Gijón/Xixón’s tourism strategy is to promote a tourism model that generates economic, social and cultural value, fostering genuine experiences that connect visitors with the soul of Gijón/Xixón.

It is about building tourism that encourages a deep understanding of the city, strengthens its local economy, respects social dynamics and contributes to the sense of belonging of those who live there.

This model must be founded on inclusive, smart, participatory development rooted in local identity, where innovation and sustainability are not ends in themselves, but tools serving the common well-being and the authenticity of the destination.

The ultimate goal is for tourism not to be an external element, but a driver of positive transformation that reinforces the best of Gijón/Xixón, bringing all stakeholders together around a shared and sustainable vision for the future.

Key actions to fulfill the mission:

• Collaborative and multilateral governance
• Continuous training
• Recognition of good practices
• Decentralization and diversification of the tourism product
• Equity in the distribution of tourism benefits
• Strengthen quality, sustainable and responsible tourism, promoting the city as a comprehensive destination that combines diverse resources, such as culture, nature, gastronomy and leisure.