What We Do

What we do

Visita Gijón/Xixón is the municipal tourism area of Gijón/Xixón. It is integrated into a broader municipal company, Promoción Empresarial y Turística de Gijón S.A. (PETSA).

The main activities carried out by Visita Gijón/Xixón include:

Preparing, disseminating, implementing and monitoring a destination tourism strategy that involves all stakeholders connected to tourism activity and management in the city. Using tools that provide real data and information on the destination’s supply and demand and its direct competitors. Monitoring tourism flows and seasonality.
Planning and carrying out tourism promotion actions in strategic national and international destinations. Developing commercialisation and collaboration programmes and creating synergies and alliances with operators, professionals and cooperation networks. Taking part in fairs, workshops and meetings of interest in the national and international tourism market.
Promoting and maintaining public-private cooperation. Supporting sector professionals in the implementation of business competitiveness programmes (accessibility, sustainability and quality) and committing to improving their skills through training actions and professional meetings. Creating and marketing tourism products that highlight the identity and values of the destination.
Promoting and marketing Gijón/Xixón as a meetings destination. Presenting and positioning the city’s infrastructure and attractions in the market as a venue for all kinds of meetings and events, both in the association and corporate markets. Supporting promoters and organisers of meetings and events who choose Gijón/Xixón as their venue, facilitating procedures and services. Taking part in the main cooperation networks of the MICE sector.
Disseminating the attractions, resources, services and infrastructure of tourist interest available in the municipality of Gijón/Xixón and its Asturian surroundings. Maintaining a close, competitive and innovative tourist information service, offering information both in person and online. Providing publications that highlight the city’s main attractions and tourism resources. Maintaining a well-positioned, up-to-date, accessible and innovative tourism portal.
Communicating and presenting the destination, its values and its identity. Running communication campaigns in national and international media to promote and disseminate information about Gijón/Xixón in strategic destinations and to potential tourists. Attracting opinion leaders and welcoming professionals who publicise local activities, companies, services and resources.