Vision
Vision
Gijón/Xixón aspires to consolidate itself as an authentic, sustainable and competitive tourism destination, where growth does not mean giving up its identity, but rather an opportunity to strengthen it.
The city wants to welcome visitors with warmth and hospitality, while remaining, above all, a place to live. A destination where local culture, the natural landscape and everyday life are integrated respectfully and meaningfully into the tourism experience.
This vision is based on a clear premise: tourism must be an instrument at the service of the city, not only a source of income. It must contribute to collective well-being, strengthen pride of belonging, foster quality employment and support the balance between tourism activity and urban life.
Gijón/Xixón aims to move towards a model in which tourism reinforces who we are, generates shared value and promotes balanced development from an economic, social and environmental perspective.
Strategies to achieve the vision:
- Reconfiguration of the tourism brand.
- Narrative based on identity.
- Data-driven management.
- Decentralisation and territorial balance.