Values
Values
To achieve the vision and fulfil the defined mission, the Gijón/Xixón Tourism Strategic Plan 2025 – 2035 is structured around six key principles and values, each accompanied by its strategic lines of action: identity, balance, authenticity, inclusion and participation, conscious innovation and shared well-being.
Our values are:
- Identity: recognising and enhancing the value of our cultural, social and territorial uniqueness.
- Balance: responsible management of flows and carrying capacity to ensure the well-being of residents and visitors.
- Authenticity: offering genuine experiences that avoid the homogenisation of the destination and artificial theming, highlighting local identity, traditions and singularities.
- Inclusion and participation: ensuring access and involvement for all groups, strengthening the sense of community.
- Conscious innovation: integrating technology and data with ethical responsibility, prioritising the improvement of the experience and the protection of the environment.
- Shared well-being: ensuring that tourism generates equitable social, economic and cultural benefits.