Tourist data 2021

Below you can consult the Report “Tourism in Gijón in 2021” which contains the following data:

1. Macroeconomic situation and analysis.

2. Analysis of tourism demand in Gijón/Xixón.

2.1. Traveler characteristics.

2.2. Features of the trip.

23. Accommodation characteristics.

2.4. Activities carried out during your stay in Gijón/Xixón.

2.5. Rating of Gijón/Xixón as a tourist destination.

3. Analysis of the tourist offer in Gijón/Xixón.

3.1. Offer of tourist accommodation in Gijón/Xixón.

3.2. Offer from active tourism companies in Gijón/Xixón.

On an annual basis Visita Gijón/Xixón commissions the preparation of a report that measures the satisfaction of users who come to the local tourist information service, Infogijón.

The main objective of the study is: to know the satisfaction of the users of the service with respect to it, paying special attention to aspects such as the treatment provided by the staff, the speed of attention or the quality of the information. Also, it collects information regarding the signage and accessibility of the offices, the hours of operation to the public and the information demands raised by users.

For the first time since the study has been carried out, the sample of surveys obtained at tourist information points has been complemented with another independent sample, in which 200 “travelers” (residents and non-residents in Gijón/Xixón) to find out how important certain elements of a tourist information service are to them, regardless of the city in which they are located. This information allows us to compare the satisfaction obtained for each of the different elements of the service analyzed with the importance that users give to each of them in order to know which ones should be improved as a priority.

The Infogijón service has also been objectively evaluated by carrying out 20 mystery shopping (12 in person and 8 by telephone) as was done in previous years. The aggregate results of these evaluations also appear in the resulting studies.

From the study carried out, two reports are prepared, one general and another specific for the high season, with specific data for the months of July, August and September.

You can find the full reports below.

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